Question
How to Price a New Car on Edmunds
What steps do I take to determine pricing for a new car on your site?
Answer
Step 1
From the Edmunds home page, scroll down the page to the Browse by Make area and then select the Make you are interested in -- for example, Dodge:

Step 2
Over the next two pages, select the Model and then the Year that you are interested in -- for example, 2012 Dodge Challenger Coupe.
Step 3
On the next page, select the Style (or Trim) you'd like -- for example, SXT -- and then click the orange Choose Colors and Options button:

Step 4
On the next page, select the Options and Colors you'd like. When finished, scroll down and click the orange Get True Market Value Pricing button:

Final
On the resulting page, you will find MSRP, Invoice and True Market Value pricing for the vehicle as you have configured it:

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