Edmunds' True Market Value® (TMV®) pricing system helps you determine the average transaction price, or “what others are paying,” for new or used vehicles in your area so that you can begin your negotiations with a fair price in mind.



Check out our article "TMV: The Magic Number" for more details.

How to Find TMV®

For new vehicles, please see How to Price a New Car.

For used vehicles, please see How to Price a Used Car.

Unfortunately, we are not able to provide TMV® prices for the following:

• Model years prior to 1990
• Exotic vehicles
• RVs, motor homes, commercial trucks, tractors or trailers
• Motorcycles or ATVs
• Vehicles with salvage titles
• Demo vehicles
• Non-U.S. vehicles
• Customized vehicles (e.g., Saleen Mustang) or aftermarket accessories and/or parts

What’s Included?

Our TMV® pricing system estimates a vehicle’s average transaction price, not its “out the door” cost. Therefore, TMV® prices DO take into account any incentives and fees that may affect the transaction price, including:

• manufacturer-to-dealer incentives (i.e. dealer cash)
• destination charges
• advertising fees (when applicable)

However, TMV® prices DO NOT include the following incentives and fees that are typically applied after a transaction price has been determined:

• manufacturer-to-consumer rebates (i.e. cash rebates)
• sales tax
• license/registration fees
• dealer title/documentation (“doc”) fees

For more details, please see our articles "How to Use TMV®" and “What Fees Should You Pay?”


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